Get the skills to wage and win your campaign for school board.


In every community, school boards have an important role. They make sure students receive the education they deserve to prepare them for higher education, trade school, or the workforce. Sadly, many school boards are used as social engineering tools or are captured by labor union officials trying to control both sides of the collective bargaining table. 

Conservative leaders must engage in school boards from coast to coast to ensure schools focus on their educational mission for our children’s future success.

 Political technology determines political success. Get the skills for a successful campaign – it’s essential.

Learn from successful, experienced leaders who have served on school boards.

The School Board Campaign Training features presentations from seasoned conservatives who have served on school boards, plus campaign professionals experienced in local campaigns. 

You’ll learn how to design, wage, and raise funds for a successful school board campaign. In addition, you’ll receive briefings and background information you’ll need to be well informed and articulate your own experiences and issue positions to voters in your community. 

Specifically, you will learn to:

  • develop a campaign and communications strategies specifically for school board elections; 
  • communicate effectively with voters through highly effective voter contact techniques, scalable to highly localized elections; 
  • raise funds and build a volunteer team.
  • 100% Online

    Learn at your own pace, with lifetime access on mobile and desktop.

  • Expert Faculty

    Learn from former & current school board officials how to win a school board election.

  • Enroll for Free

    Thanks to the generous and dependable support of Leadership Institute donors.

Course curriculum

    1. Pt 1 - The Real Nature of Politics

    2. Pt 2 - What makes for a good candidate?

    3. Pt 3 - Winning the "invisible contests"

    4. Pt 4 - Prepare for the spotlight & opposition research

    1. Pt 1 - Defining goals and the pathway to victory

    2. Pt 2 - Designing a winning campaign

    3. Pt 3 - Research throughout the campaign

    4. Pt 4 - Phases of the campaign

    1. Pt 1 - Defining a vote goal and voter contact universe

    2. Pt 2 - Designing a voter contact plan

    3. Pt 3 - Building a volunteer force

    4. Pt 4 - Campaign communications strategy

    5. Pt 5 - Identity as message

    1. Pt 1 - Interviews & presentations

    2. Pt 2 - The Power of Storytelling

    3. Pt 3 - Fundraising for a school board candidate

    4. Pt 4 - What not to do as a candidate

    1. Pt 1 - Critical Race Theory with Sen. Ted Cruz (R-TX)

    2. Pt 2 - A discussion with Bill Baber and Ron Nehring

    3. Pt 3 - Be a School Board Leader with Lori Roman

    4. What's Next?

    5. Course Completion Survey

Run for School Board and Win

  • Free
  • 22 lessons
  • 11.5 hours of video content

Learn Right: School Board Campaign Training Podcast

Join the Leadership Institute’s Ron Nehring for the Learn Right: School Board Campaign Training Podcast -- a deep dive into political technology for conservatives to use in School Board campaigns.



FAQ

  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. 

To accomplish this, the Institute identifies, recruits, trains, and places conservatives in government, politics, and the media. 

Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of how to succeed in the public policy process. 

The Institute strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, limited government, strong national defense, and traditional values. Institute graduates are equipped with practical skills and professional training to implement sound principles through effective public policy. 

LI offers more than 50 types of training schools, workshops, and seminars and a top-notch intern program. The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers. 

Visit our main website here for more training opportunities and to learn more.

The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax-deductible.