Leadership Institute's

Social Media 101

Social Media 101 is a 33-lesson course on building an online presence through engaging content and consistent posting. Learn how algorithms affect visibility and how to use Facebook, Instagram, X, and YouTube for political and advocacy outreach.

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Course Curriculum

    1. The Value of Social Media Networks

    2. How Many Social Networks Should You Use?

    3. How Often Should You Post?

    4. What's an Algorithm?

    1. Content Optimization

    2. Content Types (PESO)

    3. Content Flags

    4. Content Voice

    1. Measuring Success

    2. Monetization

    3. Building an Owned Audience

    4. Learn From Your Enemies

    1. Facebook 101: Mastering the Basics

    2. Facebook Essentials: From Novice to Pro

    3. Setting Up Your Political Facebook Page

    4. Content Strategy for Political Campaigns

    5. Facebook Advertising for Political Campaigns

    6. Fundraising and Donations Through Facebook

    7. Data Analytics & Performance Tracking

    8. Crisis Management and Reputation Control

    1. Instagram in Political Campaigning

    2. Understanding Content Forms

    3. Engaging and Expanding Your Audience

    4. Visual Storytelling and Branding

    5. Understanding Instagram Analytics

    1. Intro To The New X Platform

    2. Building a Political Brand on X

About this course

  • Free
  • 33 lessons
  • 3 hours of video content

Social Media 101

From Posts to Impact: Learn the Secrets to Growing Your Influence on Social Media

In today’s digital world, social media is more than just a platform for sharing; it’s a powerful tool for influence, engagement, and change. Social Media 101 is designed to help you master the fundamentals of social media and build a strong online presence that drives results.

Throughout 33 lessons, you’ll learn how to effectively navigate key social media networks, craft impactful content, and implement proven posting strategies that expand your reach. From understanding algorithms to tailoring your posts for platforms like Facebook, Instagram, X (Twitter), and YouTube, this course will provide the knowledge and tools you need to stay ahead in the social media landscape. 

What you will learn: 

Whether you're new to social media or looking to refine your approach, Social Media 101 will give you the foundation you need to succeed.

How to choose the right social media networks and maximize their value. 

Strategies for consistent, engaging posting that builds your audience. Key insights into algorithms and how they affect visibility.

Platform-specific tips for leveraging Facebook, Instagram, Twitter, and YouTube for political or advocacy purposes.

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