Zero to 1,000: Social Media for Campaigns
Get 1,000 Followers, Raise $1,000, and Spend $1,000
Online fundraising is essential for winning campaigns. The best way to grow your digital fundraising is to grow your campaign’s email list.
You will learn how to set up an email marketing program, write effective emails, and build your email list.
Effective content should be valuable, relevant, and consistent. It fuels social media and email marketing for your campaign.
Launch content that drives action that achieves your campaign's key objectives.
Recent changes to Facebook advertising have had an adverse effect on how political campaigns have typically used the platform.
Receive strategies to help you adapt and make the most of your paid Facebook and Instagram strategy.
The Secrets Behind Online Fundraising: A Guide for Campaigns & Organizations
Follow This Simple Social Media Framework To Build An Engaged Audience
A Guide to Running High-Converting Facebook Ads
How to Target Your Voters with Custom & Lookalike Audiences
How To Create An Effective Facebook Ads Campaign
Conclusion and Thank You
Before you go...
Course Completion Survey
Part 1: Websites
Part 2: Email
Part 3: Fundraising and Growth
Part 4: Marketing and Creative
More than 250,000 Leadership Institute graduates work across the conservative movement in campaigns, journalism, think tanks, on Capitol Hill, and beyond. There's no better way to gain a competitive edge in politics.
But that's not all - by earning a LI graduation certificate, you'll gain:
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.
Foundational concepts for activists & candidates
Get the skills to wage and win your campaign for school board.
Learn effective tools and tactics to influence your local school board.