The Leadership Institute's Zero to 1,000 training will teach you best practices and effective digital plans for political campaigns and causes.

Raise Your First $1,000 Online 

Online fundraising is essential for winning campaigns. The best way to grow your digital fundraising is to grow your campaign’s email list.

You will learn how to set up an email marketing program, write effective emails, and build your email list.

Get Your First (or next) 1,000 Social Media Followers

Effective content should be valuable, relevant, and consistent. It fuels social media and email marketing for your campaign. 

Launch content that drives action that achieves your campaign's key objectives.

Spend $1,000 Effectively on Meta Ads (Facebook and Instagram)

Recent changes to Facebook advertising have had an adverse effect on how political campaigns have typically used the platform. 

Receive strategies to help you adapt and make the most of your paid Facebook and Instagram strategy.

  • 100% Online

    Learn at your own pace, with lifetime access on mobile and desktop.

  • Expert Faculty

    Launch your digital strategy with an experienced professional showing you how to win.

  • Enroll for Free

    Thanks to the generous and dependable support of Leadership Institute donors.

Course curriculum

    1. The Secrets Behind Online Fundraising: A Guide for Campaigns & Organizations

    1. Follow This Simple Social Media Framework To Build An Engaged Audience

    1. A Guide to Running High-Converting Facebook Ads

    2. How to Target Your Voters with Custom & Lookalike Audiences

    3. How To Create An Effective Facebook Ads Campaign

    1. Conclusion and Thank You

    2. Before you go...

    3. Course Completion Survey

    1. Part 1: Websites

    2. Part 2: Email

    3. Part 3: Fundraising and Growth

    4. Part 4: Marketing and Creative

About this course

  • Free
  • 12 lessons
  • 3.5 hours of video content
Earn a LI Graduate Certificate by Completing this Course

More than 250,000 Leadership Institute graduates work across the conservative movement in campaigns, journalism, think tanks, on Capitol Hill, and beyond. There's no better way to gain a competitive edge in politics.

But that's not all - by earning a LI graduation certificate, you'll gain:

  • Exclusive access to LI's private Alumni network
  • Priority status in LI's Employment Placement Services
  • Increased knowledge and expertise in political technology


  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Learn from Eric Wilson

He’s a veteran of numerous campaigns, having led Marco Rubio’s digital team during his 2016 campaign for president, served as digital director of Ed Gillespie’s campaign for Virginia Governor in 2017 and US Senate in 2014, and advised on digital strategy for the National Republican Senatorial Campaign in 2016.
"You owe it to your philosophy to study how to win."
- Morton C. Blackwell

The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.

  • Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of succeeding in the public policy process.
  • LI offers more than 50 types of training schools, workshops, seminars, and a top-notch intern program.
  • The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.