Premier campaign training program provides future candidates, campaign managers, and staff with tools to successfully campaign.
Leadership Institute's Campaign Academy is an intensive twelve-session program that gives candidates, and those who support them, the knowledge and skills needed to win in today's competitive public policy arena. Topics covered will include strategy, communications, fundraising, and voter contact.
Ideal attendees are current and prospective candidates, campaign advisors, and staff.
Attendees will learn how to:
Part 1: Developing Campaign Strategy
Part 2: Crafting Candidate Image
Part 3: Leadership Style
Part 4: Ethics
Part 1: Strategic Campaign Research
Part 2: The Research Process and Candidate Research
Part 3: Researching Incumbents
Part 4: Targeting Your Voters
Part 5: Identifying and Categorizing Voters
Part 1: Substantive Leader, Substantive Ideas
Part 2: Reputation Management Strategy
Part 3: Understand the Issues and their Networks
Part 4: Stakeholder Management Strategy
Part 1: Communications Strategy Development
Part 2: Campaign Theme Development
Part 3: Campaign Communications Strategy
Part 4: Craft Your Message
Part 5: Components of a Good Message
Part 1: Tell Your Story
Part 2: Credibility and Your Story
Part 3: Campaign Communications Control
Part 4: Communications Strategy and Media
Part 1: Increase Your Social Media Reach
Part 2: Facebook Reach
Part 3: Advertise on Social Media
Part 4: Understand and React to Public Criticism
Part 5: Handle Negative Information
More than 250,000 Leadership Institute graduates work across the conservative movement in campaigns, journalism, think tanks, on Capitol Hill, and beyond. There's no better way to gain a competitive edge in politics.
But that's not all - by earning a LI graduation certificate, you'll gain:
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.
Foundational concepts for activists & candidates
Get the skills to wage and win your campaign for school board.
Learn effective tools and tactics to influence your local school board.