Campaign Academy
Premier campaign training program provides future candidates, campaign managers, and staff with tools to successfully campaign.
Leadership Institute's Campaign Academy is an intensive twelve-session program that gives candidates, and those who support them, the knowledge and skills needed to win in today's competitive public policy arena. Topics covered will include strategy, communications, fundraising, and voter contact.
Ideal attendees are current and prospective candidates, campaign advisors, and staff.
Attendees will learn how to:
Part 1: Developing Campaign Strategy
Part 2: Crafting Candidate Image
Part 3: Leadership Style
Part 4: Ethics
Part 1: Strategic Campaign Research
Part 2: The Research Process and Candidate Research
Part 3: Researching Incumbents
Part 4: Targeting Your Voters
Part 5: Identifying and Categorizing Voters
Part 1: Substantive Leader, Substantive Ideas
Part 2: Reputation Management Strategy
Part 3: Understand the Issues and their Networks
Part 4: Stakeholder Management Strategy
Part 1: Communications Strategy Development
Part 2: Campaign Theme Development
Part 3: Campaign Communications Strategy
Part 4: Craft Your Message
Part 5: Components of a Good Message
Part 1: Tell Your Story
Part 2: Credibility and Your Story
Part 3: Campaign Communications Control
Part 4: Communications Strategy and Media
Part 1: Increase Your Social Media Reach
Part 2: Facebook Reach
Part 3: Advertise on Social Media
Part 4: Understand and React to Public Criticism
Part 5: Handle Negative Information
The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.
To accomplish this, the Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.
Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of how to succeed in the public policy process.
The Institute strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, limited government, strong national defense, and traditional values.
Institute graduates are equipped with practical skills and professional training to implement sound principles through effective public policy.
LI offers 47 types of training schools, workshops, and seminars and a top-notch intern program. The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.
Visit our main website here for more training opportunities and to learn more.
The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax deductible.