The most effective Communications Directors understand how to deliver their Member's or their organization's message to mass audiences.

If you hope to succeed as a Communications Director, you will stand out if you know how to run a successful social media and email marketing campaign, build media relationships, and compose mass mailing.

In this workshop, you’ll learn the essential skills to become an effective Communications Director including how to:

  • Optimize your boss’ digital footprint and deliver great email content
  • Build relationships with journalists and get them to publish your op-eds, press releases, and media advisories
  • Reach your constituents through mass mailing while complying with franking guidelines

This training is a recorded Zoom webinar from Leadership Institute's live, online training. If you aspire to succeed in communications, this training is for you.
  • 100% Online

    Learn at your own pace, with lifetime access on mobile and desktop.

  • Expert Faculty

    Launch your communications strategy with advice from experienced professionals.

  • Low-Cost Training

    Thanks to the generous and dependable support of Leadership Institute donors.

Course curriculum

    1. Part 1 - Developing Your Social Media Strategy with Stephen Rowe

    2. Part 2 - Working with the News Media: Strategies, Tactics and Relationships with Ron Nehring

    3. Part 3 - Constituent Outreach & Editing with Leah Courtney

    1. Conclusion & Thank You

    2. Course Completion Survey

About this course

  • $9.99
  • 5 lessons
  • 6.5 hours of video content


  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

  • What if I am unhappy with the course?

    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. 

To accomplish this, the Institute identifies, recruits, trains, and places conservatives in government, politics, and the media. 

Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of how to succeed in the public policy process. 

The Institute strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, limited government, strong national defense, and traditional values. Institute graduates are equipped with practical skills and professional training to implement sound principles through effective public policy. 

LI offers more than 50 types of training schools, workshops, and seminars and a top-notch intern program. The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers. 

Visit our main website here for more training opportunities and to learn more.

The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax-deductible.