"Rule number 8. You can't beat a plan with no plan." 

- Laws of Public Policy Process, Morton Blackwell, Founder, The Leadership Institute

Most elections are lost not because of lack of time, talent, or treasure, but how they executed the resources they had. Are you prepared for the next round of elections? What is your plan to recruit volunteers? To organize your area? To turn out the vote?

The Online Campaign Management School will quickly teach you the tools you need to make a winning plan for your campaigns.

Ideal attendees are volunteers, current and potential precinct chairs, elected officials, current or future candidates for political office, campaign operatives, and party officials.

Attendees will learn how to:

• Grow their organizations
• Organize precincts for voter contact
• Turn out their voters

In 2021, Leadership Institute hosted a series of campaign academies across the state of Texas. This Online Campaign Management School uses recordings from a live training in Dallas, Texas.

Course curriculum

    1. Welcome to the Leadership Institute

    1. Campaign Strategy 101

    2. Sample Campaign Plan

    3. Sample Executive Summary

    1. Vote Goals

    2. Vote Goal and Targeting Worksheet

    3. Voter ID and Targeting

    1. Developing your Message

    2. Leesburg Grid

    3. Public Relations

    4. Sample Press Release

    5. Sample Communications Calendar

    1. Budgeting to Win

    2. Finance Plans and Fundraising

    3. Sample Campaign Budget

    1. How to Present a Public Program

    2. Door-to-Door Campaigning with Rep. Alex Mooney (R-WV)

    3. The Activist’s Guide to Personal Solicitation Fundraising

    4. Laws of The Public Policy Process

About this course

  • $19.99
  • 31 lessons
  • 10.5 hours of video content
Earn a LI Graduate Certificate by Completing this Course

More than 250,000 Leadership Institute graduates work across the conservative movement in campaigns, journalism, think tanks, on Capitol Hill, and beyond. There's no better way to gain a competitive edge in politics.

But that's not all - by earning a LI graduation certificate, you'll gain:

  • Exclusive access to LI's private Alumni network
  • Priority status in LI's Employment Placement Services
  • Increased knowledge and expertise in political technology


  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

"You owe it to your philosophy to study how to win."
- Morton C. Blackwell

The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.

  • Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of succeeding in the public policy process.
  • LI offers more than 50 types of training schools, workshops, seminars, and a top-notch intern program.
  • The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.