Campaign Management School
Learn the experts’ secrets of an effective campaign, from announcement to Election Day.
"Rule number 8. You can't beat a plan with no plan."
- Laws of Public Policy Process, Morton Blackwell, Founder, The Leadership Institute
Most elections are lost not because of lack of time, talent, or treasure, but how they executed the resources they had. Are you prepared for the next round of elections? What is your plan to recruit volunteers? To organize your area? To turn out the vote?
The Online Campaign Management School will quickly teach you the tools you need to make a winning plan for your campaigns.
Ideal attendees are volunteers, current and potential precinct chairs, elected officials, current or future candidates for political office, campaign operatives, and party officials.
Attendees will learn how to:
• Grow their organizations
• Organize precincts for voter contact
• Turn out their voters
In 2021, Leadership Institute hosted a series of campaign academies across the state of Texas. This Online Campaign Management School uses recordings from a live training in Dallas, Texas.
Welcome to the Leadership Institute
Campaign Strategy 101
Sample Campaign Plan
Sample Executive Summary
Vote Goal and Targeting Worksheet
Voter ID and Targeting
Developing your Message
Sample Press Release
Sample Communications Calendar
Budgeting to Win
Finance Plans and Fundraising
Sample Campaign Budget
How to Present a Public Program
Door-to-Door Campaigning with Rep. Alex Mooney (R-WV)
The Activist’s Guide to Personal Solicitation Fundraising
Laws of The Public Policy Process
More than 250,000 Leadership Institute graduates work across the conservative movement in campaigns, journalism, think tanks, on Capitol Hill, and beyond. There's no better way to gain a competitive edge in politics.
But that's not all - by earning a LI graduation certificate, you'll gain:
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.
Foundational concepts for activists & candidates
Get the skills to wage and win your campaign for school board.
Learn effective tools and tactics to influence your local school board.