The new Campaign Tech Workshop will equip you with powerful yet accessible tools to recruit volunteers, event attendees, and donors. Learn cutting edge political technology that will reach and engage more supporters than ever.

Ideal attendees for the Campaign Tech Workshop are campaign staff or volunteers, canvassers, event coordinators, and grassroots and student organization leaders. Anyone who wants to recruit and retain more volunteers, and earn more votes, will be able to put this technology into action.

This fast paced, information-packed workshop will teach you proven methods used by organizations, public policy groups, and campaigns for every level of office. It will also give you useful resources to adopt, adapt, and apply for your campaign or cause.

We'll cover materials used on campaigns at every level across the country, including:

  • The BACON Method for Recruitment
  • Recruit volunteers on Facebook
  • Recruiting and Motivating Volunteers
  • Mass Texting
  • Google sheets and forms

Course curriculum

    1. Introduction

    2. The BACON Method

    1. Mass Texting

    2. Quiz

    1. Google Sheets

    2. Sheets: Split & Capitalize Names

    3. Sheets: Merge names

    4. Sheets: Sorting & Timesavers

    5. Sheets: Cleanup Phone Numbers

    6. Sheets: Type Emails Fast

    7. Sheets: Automated Color-Coding

    8. Sheets: Dropdown Menus

    9. Google Forms

    10. Sheets: Scoreboards & Targeting

    1. Ecanvasser

    1. Why your campaign needs a website

    2. Campaign Website Design (Live Demo)

    1. Conclusion & Thank You

    2. Course Completion Survey

About this course

  • $9.99
  • 19 lessons
  • 4.5 hours of video content


  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. 

To accomplish this, the Institute identifies, recruits, trains, and places conservatives in government, politics, and the media. 

Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of how to succeed in the public policy process. 

The Institute strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, limited government, strong national defense, and traditional values. Institute graduates are equipped with practical skills and professional training to implement sound principles through effective public policy. 

LI offers more than 50 types of training schools, workshops, and seminars and a top-notch intern program. The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers. 

Visit our main website here for more training opportunities and to learn more.

The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax-deductible.