The Candidate Development Workshop will help current and prospective candidates identify the steps needed to run a successful political campaign.

This on-demand course is directed toward individuals who are looking to personally and politically prepare for future service as elected officials and community leaders. 

Candidates, campaign staff, and volunteers involved at any level should attend.

Attendees will learn how to:

  • Decide if you are ready to run;
  • Organize a campaign staff and structure;
  • Raise funds;
  • Work with the media; and,
  • Communicate with voters.

Additional on-demand resources, which complement the training videos, are available to program enrollees.

  • 100% Online

    Learn at your own pace, with lifetime access on mobile and desktop.

  • Expert Faculy

    Launch your strategy with experienced professionals who know how to win.

  • Low-Cost Training

    Thanks to the generous and dependable support of Leadership Institute donors.

Course curriculum

    1. Ready To Run? | Part 1

    2. Ready to Run? | Part 2

    1. Building Political Support | Part 1

    2. Building Political Support | Part 2

    1. Personal Branding | Part 1

    2. Personal Branding | Part 2

    3. Message Development

    4. Public Speaking | Part 1

    5. Public Speaking | Part 2

    1. Fundraising 101

    1. Voter Contact

    2. Get Out The Vote Technology | Part 1

    3. Get Out The Vote Technology | Part 2

    1. Leesburg Grid

    2. Sample Campaign Budget

    3. Vote Goal Worksheet

    4. Door-to-Door Campaigning

    5. Fundraising Guide for Activists

About this course

  • $29.99
  • 20 lessons
  • 8 hours of video content


  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

  • What if I am unhappy with the course?

    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. 

To accomplish this, the Institute identifies, recruits, trains, and places conservatives in government, politics, and the media. 

Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of how to succeed in the public policy process. 

The Institute strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, limited government, strong national defense, and traditional values. Institute graduates are equipped with practical skills and professional training to implement sound principles through effective public policy. 

LI offers more than 50 types of training schools, workshops, and seminars and a top-notch intern program. The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers. 

Visit our main website here for more training opportunities and to learn more.

The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax-deductible.