The unprecedented influence of digital outreach from the 2020 election will shape campaigns and politics for many years to come.


The Digital Campaign School -- presented by The Prosper Group and Leadership Institute -- examines digital efforts in the 2020 election and teaches you the tools you need to execute winning digital plans for campaigns and causes of your choice.
 
 In this intensive, 10-hour training, you'll gain experience with the entire technology, marketing, and strategy stack of modern campaigns and political organizations.
 
 22 experienced digital professionals from 16 organizations will provide practical tips, step-by-step instructions, and valuable, how-to information that only comes from personal experience.
 
 You'll learn how to:

  • build a "growth engine" -- using conversion funnels, automation, and A/B testing -- so your digital presence is powering your goals;
  • develop a successful online fundraising program, from payment processing to list management to copywriting best practices;
  • manage the technical infrastructure of a website, from selecting a host to managing DNS and MX records; and
  • implement a powerful content marketing strategy that integrates social media, email, and advertising for maximum results.


 Regardless of the level of your experience, learn the experts' secrets of an effective digital strategy from announcement to Election Day.


 Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting public policy. This on-demand training uses recordings from the live Digital Campaign School | 2020 Election Analysis hosted on January 14 & 15, 2021.

  • 100% Online

    Learn at your own pace, with lifetime access on mobile and desktop.

  • Expert Faculy

    Launch your digital strategy with experienced professionals showing you how to win.

  • Low-Cost Training

    Thanks to the generous and dependable support of Leadership Institute donors.

Course curriculum

    1. Overview of digital efforts in the 2020 election

    1. How to set and communicate goals for growth

    1. General workflow of online fundraising

    1. Best practices of an effective email strategy

    1. Lessons from the 2020 campaign trail

    1. How campaigns can get better target voters

About this course

  • $19.99
  • 16 lessons
  • 8.5 hours of video content

The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.

To accomplish this, the Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.

Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of how to succeed in the public policy process.

The Institute strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, limited government, strong national defense, and traditional values.

Institute graduates are equipped with practical skills and professional training to implement sound principles through effective public policy.

LI offers 47 types of training schools, workshops, and seminars and a top-notch intern program. The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.


Visit our main website here for more training opportunities and to learn more.

The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax deductible.