Digital Campaign School
Gain experience with the entire technology, marketing, and strategy stack of modern campaigns and political organizations.
The Digital Campaign School -- presented by The Prosper Group and Leadership Institute -- examines digital efforts in the 2020 election and teaches you the tools you need to execute winning digital plans for campaigns and causes of your choice.
In this intensive, 10-hour training, you'll gain experience with the entire technology, marketing, and strategy stack of modern campaigns and political organizations.
22 experienced digital professionals from 16 organizations will provide practical tips, step-by-step instructions, and valuable, how-to information that only comes from personal experience.
You'll learn how to:
Regardless of the level of your experience, learn the experts' secrets of an effective digital strategy from announcement to Election Day.
Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting public policy. This on-demand training uses recordings from the live Digital Campaign School | 2020 Election Analysis hosted on January 14 & 15, 2021.
Overview of digital efforts in the 2020 election
How to set and communicate goals for growth
General workflow of online fundraising
Best practices of an effective email strategy
Lessons from the 2020 campaign trail
How campaigns can get better target voters
More than 250,000 Leadership Institute graduates work across the conservative movement in campaigns, journalism, think tanks, on Capitol Hill, and beyond. There's no better way to gain a competitive edge in politics.
But that's not all - by earning a LI graduation certificate, you'll gain:
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.
Foundational concepts for activists & candidates
Get the skills to wage and win your campaign for school board.
Learn effective tools and tactics to influence your local school board.