This Fundraising Fundamentals training provides a look at how you can improve your organization's fundraising efforts. 


You will learn how to develop a compelling and consistent message, and how to deliver it to increase visibility, supporters, and volunteers.

Ideal attendees are activists, organization leaders, campaign or party finance committees, candidates and elected officials, public policy organization staff, and conservatives who want to raise more money for their cause.

This on-demand training will teach you proven methods used by organizations, public policy groups, and campaigns.

Attendees will learn how to:
• Create a Fundraising Goal
• Build a Fundraising Team
• Use Technology to Reach Donors
• Raise More Money

Sample Lectures Include:

• Finance Plan and Budget
• Building Finance Committees
• Person to Person Fundraising
• Fundraising Events & House Parties
• Online Fundraising
• Direct Mail Fundraising

The Fundraising Fundamentals training has seven experienced professionals who share their knowledge and expertise with you. From direct mail to online fundraising, you'll be learning from masters of their craft.

  • 100% Online

    Learn at your own pace, with lifetime access on mobile and desktop.

  • Expert Faculty

    Launch your fundraising strategy with experienced professionals showing you how to win.

  • Low-Cost Training

    Thanks to the generous and dependable support of Leadership Institute donors.

Course curriculum

    1. Message Development Part 1 of 5

    2. Message Development Part 2 of 5

    3. Storytelling Part 3 of 5

    4. Storytelling Part 4 of 5

    5. Storytelling Part 5 of 5

    6. Foolproof Fundraising Formula

    1. Budgeting- Heather Sellers Presenting

    2. Finance Plans

    3. Finance Committees

    4. Budgeting- Collin Corbett presenting Part 1

    1. Political Fundraising 101

    2. Getting a Candidate or Chair to make the Ask

    3. Identify, Engage, and Cultivate Major Donors

    4. Making the Phone Calls

    5. Political Fundraising 101

    1. Small Events, Growing Large Events to be Even Bigger

    1. Landing Pages and Donation Pages

    2. Email Fundraising

    3. Storytelling and Messaging for Fundraising

    4. Anatomy of a Mail Piece

    1. Conclusion and Thank You

    2. Course Completion Survey

About this course

  • $19.99
  • 22 lessons
  • 15.5 hours of video content

The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.

To accomplish this, the Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.

Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of how to succeed in the public policy process.

The Institute strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, limited government, strong national defense, and traditional values.

Institute graduates are equipped with practical skills and professional training to implement sound principles through effective public policy.

LI offers 47 types of training schools, workshops, and seminars and a top-notch intern program. The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.


Visit our main website here for more training opportunities and to learn more.

The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax deductible.