This Fundraising Fundamentals training provides a look at how you can improve your organization's fundraising efforts. 

You will learn how to develop a compelling and consistent message, and how to deliver it to increase visibility, supporters, and volunteers.

Ideal attendees are activists, organization leaders, campaign or party finance committees, candidates and elected officials, public policy organization staff, and conservatives who want to raise more money for their cause.

This on-demand training will teach you proven methods used by organizations, public policy groups, and campaigns.

Attendees will learn how to:
• Create a Fundraising Goal
• Build a Fundraising Team
• Use Technology to Reach Donors
• Raise More Money

Sample Lectures Include:

• Finance Plan and Budget
• Building Finance Committees
• Person to Person Fundraising
• Fundraising Events & House Parties
• Online Fundraising
• Direct Mail Fundraising

The Fundraising Fundamentals training has seven experienced professionals who share their knowledge and expertise with you. From direct mail to online fundraising, you'll be learning from masters of their craft.

  • 100% Online

    Learn at your own pace, with lifetime access on mobile and desktop.

  • Expert Faculty

    Launch your fundraising strategy with experienced professionals showing you how to win.

  • Low-Cost Training

    Thanks to the generous and dependable support of Leadership Institute donors.

Course curriculum

    1. Message Development Part 1 of 5

    2. Message Development Part 2 of 5

    3. Storytelling Part 3 of 5

    4. Storytelling Part 4 of 5

    5. Storytelling Part 5 of 5

    6. Foolproof Fundraising Formula

    1. Budgeting- Heather Sellers Presenting

    2. Finance Plans

    3. Finance Committees

    4. Budgeting- Collin Corbett presenting Part 1

    1. Political Fundraising 101

    2. Getting a Candidate or Chair to make the Ask

    3. Identify, Engage, and Cultivate Major Donors

    4. Making the Phone Calls

    1. Small Events, Growing Large Events to be Even Bigger

    1. Landing Pages and Donation Pages

    2. Email Fundraising

    3. Storytelling and Messaging for Fundraising

    4. Anatomy of a Mail Piece

    1. Conclusion and Thank You

    2. Course Completion Survey

About this course

  • $19.99
  • 21 lessons
  • 15.5 hours of video content
Earn a LI Graduate Certificate by Completing this Course

More than 250,000 Leadership Institute graduates work across the conservative movement in campaigns, journalism, think tanks, on Capitol Hill, and beyond. There's no better way to gain a competitive edge in politics.

But that's not all - by earning a LI graduation certificate, you'll gain:

  • Exclusive access to LI's private Alumni network
  • Priority status in LI's Employment Placement Services
  • Increased knowledge and expertise in political technology


  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

"You owe it to your philosophy to study how to win."
- Morton C. Blackwell

The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.

  • Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of succeeding in the public policy process.
  • LI offers more than 50 types of training schools, workshops, seminars, and a top-notch intern program.
  • The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.