A good social media presence is fun to manage and has rewarding triumphs a few times a year. A great social media presence is tightly integrated with your organization's goals and uses online engagement to move your organization's mission forward.

Leadership Institute’s Social Media for Activism workshop will show you how to build a great social media presence and an online movement around the candidate, campaign, or cause.

You will leave this training with tactics that you can use to accomplish your online goals, whether it is starting chapters, recruiting for meetings and events, posting great content, or even just connecting your friends to each other.

Session 1 | Building Your Strategy

Lay the foundation of your digital activism efforts by organizing your supporters and building coalitions. You'll learn:

  • how to best recruit people to your political cause through social media;
  • how to optimize your social media for success to activate people in your online community; and,
  • the process of leveraging social media to drive traffic.

Session 2 | Digital Grassroots Engagement

Reach your target demographic with content that your supporters will respond to and want to share. You'll learn:
  • the best styles of content for social media that will increase engagement;
  • how to adapt existing content for use on social media; and,
  • how to choose the right content types for each platform;

Session 3 | Your Best Content & Community

High-performing social media accounts require a constant input of high-quality content and a strong community. You'll learn

  • how to develop a plan so you consistently post content that you're proud of;
  • how to increase your followers and build an authentic community as you grow; and,
  • how to leverage social media influencers to spread your message and drive traffic.
  • 100% Online

    Learn at your own pace, with lifetime access on mobile and desktop.

  • Expert Faculty

    Launch your digital strategy with experienced professionals showing you how to win.

  • Low-Cost Training

    Thanks to the generous and dependable support of Leadership Institute donors.

Course curriculum

    1. Building Your Strategy

    1. Digital Grassroots Engagement

    1. Your Best Content

    1. Conclusion and Thank you

    2. Course Completion and Survey

About this course

  • $19.99
  • 5 lessons
  • 5 hours of video content
Earn a LI Graduate Certificate by Completing this Course

More than 250,000 Leadership Institute graduates work across the conservative movement in campaigns, journalism, think tanks, on Capitol Hill, and beyond. There's no better way to gain a competitive edge in politics.

But that's not all - by earning a LI graduation certificate, you'll gain:

  • Exclusive access to LI's private Alumni network
  • Priority status in LI's Employment Placement Services
  • Increased knowledge and expertise in political technology


  • Include questions a potential student may have before purchase.

    Address common questions ahead of time to save yourself an email.

  • Include questions a potential student may have before purchase.

    Address common questions ahead of time to save yourself an email.

  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

"You owe it to your philosophy to study how to win."
- Morton C. Blackwell

The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.

  • Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of succeeding in the public policy process.
  • LI offers more than 50 types of training schools, workshops, seminars, and a top-notch intern program.
  • The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.