Course curriculum

    1. Political Leadership

    2. Political Leadership Part 2

    3. Intuitive Persuasion - Using how they think to get them to think

    4. Intuitive Persuasion Part 2

    5. Political Divides the Real Nature of Politics

    6. Political Lead

    1. Narratives and Contrasts

    2. Narratives and Contrasts Part 2

    3. Contrasts - Leesburg Grids

    4. Growing Your Organization

    5. Growing Your Organization Part 2

    1. Pr & Earned Media Part 2

    2. PR & Earned Media

    3. Science of Persuasion and Pre-Suasion

    4. Science of Persuasion and Pre-Suasion Part 2

    5. Science of Persuasion and Pre-Suasion Part 3

    6. Science of Persuasion and Pre-Suasion Part 4

    7. Science of Persuasion and Pre-Suasion Part 5

    1. Conclusion & Thank You

    2. Course Completion Survey

About this course

  • Free
  • 20 lessons
  • 10.5 hours of video content
Earn a LI Graduate Certificate by Completing this Course

More than 250,000 Leadership Institute graduates work across the conservative movement in campaigns, journalism, think tanks, on Capitol Hill, and beyond. There's no better way to gain a competitive edge in politics.

But that's not all - by earning a LI graduation certificate, you'll gain:

  • Exclusive access to LI's private Alumni network
  • Priority status in LI's Employment Placement Services
  • Increased knowledge and expertise in political technology


  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

  • What if I am unhappy with the course?

    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

"You owe it to your philosophy to study how to win."
- Morton C. Blackwell

The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.

  • Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of succeeding in the public policy process.
  • LI offers more than 50 types of training schools, workshops, seminars, and a top-notch intern program.
  • The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.